Top positive review
Stunningly Effective Book - Great for self-promoting Authors
Reviewed in the United States on December 7, 2019
I came to this book thanks to one of the 30 world-class experts interviewed, in depth, in the book - Richard McCartney. He's published three books of his own, all on how to use social media to enhance book sales - by earning five-star reviews and by becoming a category best-seller. These three earlier books are very much how-to books, and that expertise is made manifest in AUTHOR INC. as well.
I was so blown-away by this book that quickly read it, front to back, and was gratified to get the marketing perspectives of 30 leaders in the field.
I'm focusing on Richard McCartney because I have read his other books, and I've worked with him to the great benefit of my clients. I wasn't expecting to learn anything new from him - but I am gratified to realize I was wrong. This new book takes Richard's expertise an important step further, by posing to him (and to 29 other experts in book marketing and promotion) a series of energizing questions that - frankly - all of us who write and self-promote our own books really want to know. While I strongly recommend Richard's other books, if you only read one - read this one. It's amazing.
As an upshot of having read his other books, I realized that Richard McCartney is the real deal - and that his techniques, while valid, were more work than I was willing to put into the results, especially when I could get Richard to do that for me. Earlier this week, he did this for one of my clients, who is now an ecstatic Gold-Seal Amazon Best-Selling Author (thanks to Richard).
However, I was also gratified to learn that the other 29 experts also had great ideas to share. At more than 270 pages, this book is chock-a-block with great book marketing and promotion ideas from experts who make these techniques work for them and their clients every day of the week.
If you're looking to absorb a lot of different strategies, picking and choosing the ones likely to work best for you, then I strongly recommend you buy and read this book.