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The authors based this book on a online course that they teach. This book is divided into five sections. In the first part, readers learn how to take a book they have written and turn it into a functioning business. Part Two discusses the strategies and the technology necessary to accomplish that task. In Part Three readers learn how to take their material and turn it into an online course that clients will want to buy. Part Four lays out the effectiveness of storytelling and the kinds of stories that are effective in getting potential clients for your course. Part Five gives more information about the authors and links to gifts that may help you implement their strategies.
If you are seriously ready to turn your knowledge into a business, this book provides lots of information.
This is a short book or a longish ebook with a lot of nuggets on its pages. Most of the information is available from dozens of other internet product sales experts but the most critical aspects are all packaged here for ready reference, If you're actually looking for guidance while trying to put up your own course, you'll have a good roadmap, but you may need some more detailed support, and these ladies should be on your short list,
In nineteen short chapters, authors Ellen Finkelstein and Connie Ragen Green have collaborated to create a practical book for people who want to write a book that creates an ongoing revenue stream. As creators of an online course with the same objective, they have converted much of the value of that course into this one hundred page book. As an early student of the course, I believe they have achieved their goal of helping readers turn a book into a business. They teach and write from experience, having authored nearly three dozen books. Specific tips and resources add to their step-by-step approach.
One of the biggest hurdles to getting starting making money from your business is figuring out exactly what that looks like. It is easy to succumb to all the courses and software offers without having a clear picture of the business you are creating.
I am going to recommend this book to my coaching clients because it provides a detailed overview of exactly the steps you need to take to create a sustainable business without all the confusion.
Connie and Ellen are both gifted teachers and you are in good hands with their book.