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I approached this book completely new to Jobs to be Done, and now that I'm most of the way through, I not only feel well-versed in the framework, but I've already put it into practice in a research project aimed at understanding what users are trying to accomplish on a platform.
The first chapters outline the research methodology and then connect it to business strategy. That's where it hooked me: seeing clearly how this approach might point a business in the direction of growth. From there, we get a rigorous guide to the Jobs to be Done interview (plus other approaches developed by JTBD practitioners), and a thorough guide to techniques for analyzing data and engaging stakeholders.
I can see myself digging into the references in the book for more detail on certain topics, and the book makes this exploration super easy, with plenty of references in the form of annotated bibliographic entries at the end of every chapter (including a number of podcasts, which is much appreciated).
This book will enhance how you approach learning about your customers/users. Highly, highly recommend.
There are a lot of high-quality books about the Jobs to be Done theory, but most of them place a heavy focus on the "theory" part - trying to get practical examples and methods of JTBD can be difficult, until now. The JTBD playbook was designed with the practitioner in mind (the product manager, the designer, the marketer, etc), and how the theories of JTBD can help them uncover new insights to drive their own work. This is a great book that covers a lot of ground in a very practical way, and it's well-organized so it can be easy to find a particular "play" (technique) depending on the business challenge trying to be solved. I thought I was very familiar with the Jobs to be Done theory, but this book taught me a lot.
Jobs to be done theory and activities explained simply. The author draws interesting parallels between JTBD and various research, design, and product management methodologies. He also introduces a series of tools (plays) to help apply Jobs thinking at different stages of the business lifecycle. Good stories. Very actionable. Straight and to the point. Highly recommended.