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I like that the author acts as a guide to how to price a variety of different types of books, including both fiction and nonfiction. Furthermore, he explains the reason for the strategy that he recommends. This allows me to think about whether the same strategy would work for my books or not. I've been picking up most of the books in this series and for me, this has been the best one so far. I am about to publish my book and I think by reading this first, I saved myself from making a huge mistake with pricing.
If you are considering becoming an Indie author, this book by Craig Martelle is a must for your professional collection. Most authors are not savvy businessmen (or women) and the strategies of pricing to maximize profit are not common knowledge.
Martelle covers a wide range of data, facts, tactics, and strategies about how to use pricing as a tool to maximize profit and revenue as an author.
Good information from someone who obviously knows what he is talking about. But after reading similar books from some other authors... just not as smooth a read as some. It seemed kind of stream of consciousness to me and sometimes hard to follow. Halfway through I started just skimming for better ease of use.
So many authors enter the game without any idea what they're getting into. And parsing together insights from FB groups and message boards is only so useful. This is the first book I've read that goes deep into pricing and promos, but both are integral to publishing success!