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Overall, I think Paul Matzko has written a compelling work that helps us to understand the intersection between politics and the media starting in the 1960s. The argument that early broadcasters set the tone for the conservative movement of the 80s is fascinating, and in general I agree with the argument.
Matzko uses significant primary source material to craft his argument, and his demonstration that JFK was a master at using political Power to reduce the immediate impact was incredibly strong.
The argument that radio was a ticket to Reagan’s winning the White House, along with the conservative movement in the 89s was equally compelling. I, however, am a stickler for facts, and the author stated on pg. 227 that President Carter’s appointment of liberal justices to the Supreme Court led to disaffection by the evangelicals. The problem is that Carter is the only President in recent memory that did not have any appointments to the US Supreme Court. This one slip makes me ask - bad editing? Or do bad facts lurk elsewhere?