Top positive review
Why your business needs this book
Reviewed in the United States on April 21, 2020
I bought the paperback. There are many reasons I like this book...it's way different from your average business how-to or management book. Here's why you probably need it:
1. Your business needs to reinvent itself. Now.
Let’s face it. COVID-19 has changed the world as we know it. There is no better time for this book. It’s about how a business that constantly reinvents itself becomes invincible.
This is playing out now. We will see many businesses fail…this is something like a $30 investment. Well worth it IMO.
2. This book will make you the smartest person in the room.
Often in business meetings, a CEO says something like, “How does Amazon do it?” Well, in this book, there are case studies of just about every company your leaders are going to ask about. I flipped to the index and found a ton of references to Amazon, for example. There’s even a whole timeline on them. Amazing.
I can’t wait for the next time someone asks me “how does X do it?”!
3. There’s a plan to follow.
Page xii has a plan for how you should read the book based on whether you’re a senior leader, innovation/team leader, or entrepreneur. I followed the entrepreneur path…
A) Explore Map (p. 18)- this lets you test ideas for potential and risk. Wish I had a tool like this ages ago. At first, it may seem a bit overwhelming but they include an example of how Bosch used the map. They use it to weed out about 90% of ideas that won’t scale. Imagine having that kind of tool for your business.
B) Pattern Library (p. 130) - 9 different kinds of business models you could apply. Again, you are going to look super smart.
C) Entrepreneurial and team (p. 310) - tells you how to build your team based on your situation. There's a culture map too.
4. The entire book is visual.
Lots of images, illustrations, photos. It’s a gorgeous book, actually. You know how many business books can be full of text and super dry? This is not that. I will happily keep it on my desk in view.
5. The pattern library is worth the price of the book alone.
This is where you can see how the world’s most successful companies (Tesla, Microsoft, etc) created opportunity or disrupted others.
There's a ton of value in this book. Well done.
UPDATE: My husband spotted the book on my desk and now it's disappeared somewhere in his office. Might have to order another.