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Like other seasoned readers of books about human behavior, I’ve grown justifiably skeptical about “new editions” of these works, suspecting a light update or even just a new forward. But Robert Cialdini’s Influence, New and Expanded shatters these expectations.
Cialdini has grown his original system of six types of persuasion, adding Unity (at 73 pages, nearly a book within the book) to Reciprocation, Liking, Social Proof, Authority, Scarcity, and Commitment and Consistency. With these “power tools” that increase compliance, Cialdini masterfully blends lessons drawn from academic research with examples, many of them provided by readers of his earlier works, to disclose the inner mechanics of persuasion. Avid readers of Cialdini’s prolific and acclaimed writings, close students of human behavior, and those new to the topic of persuasion have much to gain from this revision that includes the latest findings from social psychology.
Even better, Cialdini’s friendly writing style establishes a sense of comradeship with readers. He confesses to being a sucker himself for the influence strategies he authoritatively dissects. Along the way, he shares collateral insights into wide swaths of human nature. His footnotes at the end are stuffed with added details that will please the most eager readers.
Cialdini is sensitive to the ethics of persuasion and shares practical ways for influence-merchants to wield their powers in socially responsible ways. It’s no accident that this book is recommended by two Nobel Prize laureates.
I have purchased every edition of this book since its first edition. This new edition is a revelation. Its new information is the most comprehensive, insightful, and newsworthy study of what influences and persuades people to do the things they do, and how you can ethically harness that power to move people in the direction you desire. And now it includes the latest research on how you can use these tools to move people, regardless of whether you have a product, service, or idea, online. Something everyone has been waiting for is finally in this edition and the case studies are remarkable. You can put them to work for yourself immediately.
In the first edition, we learned that Dr. Cialdini took a two-year sabbatical from teaching and became a car salesman, waiter, insurance salesman, and several other identities to discover the tools and techniques the most successful ones use.
With this newest edition, we learned that he did not stop there. He secretly took on many more identities than we ever realized and what he learned are all revealed in this expanded volume.
But what makes this even richer is that he includes comprehensive examples from people like you and me who actually put these laws to work in their business and private life. Their stories are powerful and even more valuable because of the creative use of these fundamental truths that Dr. Cialdini laid out years ago.
Dr. Cialdini is very modest as to the reverberations his work has had on the entire business and political world. There's a reason that the UN Security Council calls him in, in closed-door meetings to assist with international emergencies and presidential candidates utilize his immense knowldege.
All his knowledge is contained in this new volume. It's 50% bigger with a wealth of new infomercial, including the 7th rule of influence.
You could spend a lifetime putting his knowledge to work in your business and personal life. But you need to start by buying this book today.
I've never written a review like this before, but if I had never been exposed to this work, I'd hope that you'd do the same for me.
As a small service based business owner with the goal to grow the company as big as possible over the next few years, this is by far the best book I have ever read in my life. Take your time reading this and do your best to absorb every ounce of knowledge that it provides. This book has the ability to change your life. It's so powerful, you won't be able to stop reading and set it down. Extremely grateful for this book.
I read the first edition of Influence 6 years ago and it completely revolutionized how I approach my work. I've structured marketing programs, community relations projects, promotional messaging, etc. around the 6 principles (now 7 with the great addition of Unity) and it has exponentially increased the business results of each project I've applied them to, which has led to promotions and new job opportunities. It's hard to believe how much these very simple principles can change the impact of your programs.
While other business books give you their advice on what to do, few if any are as well-researched and backed by data as this book. Having a good mix of the research and personal/practical stories in this book gives you the tools to apply these principles to a broad variety of situations vs. just a few situations. Also, being able to use phrases such as "Research has shown that if we phrase our sales pitch this way..." at work adds a lot more confidence to my presentations.
Cialdini's work has also changed how I approach personal relationships and also how I respond to influence tactics as a consumer. This has resulted in stronger relationships with family, friends and colleagues. It's also helped me understand when others are using influence tactics on me personally and take steps to minimize or eliminate their impact.
I also highly recommend the in-person 3-day Principles of Persuasion workshop that Cialdini holds in Arizona. Even after reading his books, this workshop took my skills to a whole new level.
I learned a lot from the book. Great case studies and examples. I appreciate knowing the new content provided by Bob Cialdlni. Excellent narration by the author. Essential information for everyone wanting to live a successful life. Very practical and useful book for everyone. I strongly recommend this book for everyone. I recommend getting the Audible version of the book with pdf. Transformational book by renowned social psychologist Dr. Robert Cialdlni.
Dr Robert Cialdini has spent his career conducting scientific research on what leads people to say “Yes” to requests. In the book, he shares how we can all use the tactics of influence and persuasion to get people to say yes to us and also how we can avoid being manipulated by others. Warren Buffett and his partner Charlie Munger call Dr. Cialdini's book Influence one of the most important books they’ve ever read.