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Like other seasoned readers of books about human behavior, I’ve grown justifiably skeptical about “new editions” of these works, suspecting a light update or even just a new forward. But Robert Cialdini’s Influence, New and Expanded shatters these expectations.
Cialdini has grown his original system of six types of persuasion, adding Unity (at 73 pages, nearly a book within the book) to Reciprocation, Liking, Social Proof, Authority, Scarcity, and Commitment and Consistency. With these “power tools” that increase compliance, Cialdini masterfully blends lessons drawn from academic research with examples, many of them provided by readers of his earlier works, to disclose the inner mechanics of persuasion. Avid readers of Cialdini’s prolific and acclaimed writings, close students of human behavior, and those new to the topic of persuasion have much to gain from this revision that includes the latest findings from social psychology.
Even better, Cialdini’s friendly writing style establishes a sense of comradeship with readers. He confesses to being a sucker himself for the influence strategies he authoritatively dissects. Along the way, he shares collateral insights into wide swaths of human nature. His footnotes at the end are stuffed with added details that will please the most eager readers.
Cialdini is sensitive to the ethics of persuasion and shares practical ways for influence-merchants to wield their powers in socially responsible ways. It’s no accident that this book is recommended by two Nobel Prize laureates.
I have purchased every edition of this book since its first edition. This new edition is a revelation. Its new information is the most comprehensive, insightful, and newsworthy study of what influences and persuades people to do the things they do, and how you can ethically harness that power to move people in the direction you desire. And now it includes the latest research on how you can use these tools to move people, regardless of whether you have a product, service, or idea, online. Something everyone has been waiting for is finally in this edition and the case studies are remarkable. You can put them to work for yourself immediately.
In the first edition, we learned that Dr. Cialdini took a two-year sabbatical from teaching and became a car salesman, waiter, insurance salesman, and several other identities to discover the tools and techniques the most successful ones use.
With this newest edition, we learned that he did not stop there. He secretly took on many more identities than we ever realized and what he learned are all revealed in this expanded volume.
But what makes this even richer is that he includes comprehensive examples from people like you and me who actually put these laws to work in their business and private life. Their stories are powerful and even more valuable because of the creative use of these fundamental truths that Dr. Cialdini laid out years ago.
Dr. Cialdini is very modest as to the reverberations his work has had on the entire business and political world. There's a reason that the UN Security Council calls him in, in closed-door meetings to assist with international emergencies and presidential candidates utilize his immense knowldege.
All his knowledge is contained in this new volume. It's 50% bigger with a wealth of new infomercial, including the 7th rule of influence.
You could spend a lifetime putting his knowledge to work in your business and personal life. But you need to start by buying this book today.
I've never written a review like this before, but if I had never been exposed to this work, I'd hope that you'd do the same for me.
As a small service based business owner with the goal to grow the company as big as possible over the next few years, this is by far the best book I have ever read in my life. Take your time reading this and do your best to absorb every ounce of knowledge that it provides. This book has the ability to change your life. It's so powerful, you won't be able to stop reading and set it down. Extremely grateful for this book.
Dr Robert Cialdini has spent his career conducting scientific research on what leads people to say “Yes” to requests. In the book, he shares how we can all use the tactics of influence and persuasion to get people to say yes to us and also how we can avoid being manipulated by others. Warren Buffett and his partner Charlie Munger call Dr. Cialdini's book Influence one of the most important books they’ve ever read.
I originally read this book in 1986. Over the years I have re-read it a dozen or more times, as well as purchasing the newer revised editions. This, most recent copy includes a new tool of influence, called “unity” and also has some interesting changes and additions. I mentor individuals in a regular basis and most often will make the reading of this book a prerequisite to my mentoring. Considering that even the original copy written in 1985, still stands the test of time, I think this is a must read for almost anybody.
This book is made for everybody. You could be an introvert that never gets into sales and still highly benefit from this book.
After reading the first 300 Pages I can conclude that it's an interesting smooth read with tons of tips to increase your influence. It also teaches you how to avoid getting duped by sales professionals. The tricks in this book are as ethical as you are, you can't hate the author for presenting you with tools & tricks. Top 10 reads of mine for certain.
The is an absolute must read for students of social psychology, but those not as interested in psychology will appreciate this book as well. Cialdini's book is very well written and explains how easily we are swayed on a day to day basis by things that we don't put as much time and thought into as we should. Cialdini is the master of being able to explain psych science in a way that is not only accessible, but absolutely entertaining. I would recommend this book to just about anyone. Excellent work, Cialdini!
Almost done reading this book for a social psychology class in my advertising degree, and it is absolutely eye opening. If you plan to go into any career that involves sales or marketing, you need this book. I tried out some of the techniques casually on family and they work like a charm. This book will give you everything you need to boost your effectiveness in persuasion and also the awareness to protect yourself from exploitive behavior and scammers. All presented in a very easy to understand and at times humorous fashion.
A lot of books about influencing people are rather hokey, and come across like they're trying to trick you. This book is the exact opposite. It's very easy to read, but it is also dense with references to all of the work the writer did. I love this book, and I would recommend it to anyone working with people.