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  • Crest 3D White Brilliance Toothpaste, Vibrant Peppermint, 3.9 Oz (Pack...
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Customer reviews

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Crest 3D White Brilliance Toothpaste, Vibrant Peppermint, 3.9 Oz (Pack of 3)

Crest 3D White Brilliance Toothpaste, Vibrant Peppermint, 3.9 Oz (Pack of 3)

byCrest
Size: 3.9 Ounce (Pack of 3)Change
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Top positive review

All positive reviews›
Barnacle Bill The Sailor
4.0 out of 5 starsJust another whitening toothpaste from a dependable brand.
Reviewed in the United States on June 6, 2021
Meh, this is just one of many brands of whitening toothpaste on the market. From my research, they all do pretty much the same thing using more or less the same handful of ingredients.....
1.) An abrasive designed to clean without harming your teeth like calcium or magnesium carbonate, or silicates.
2.) Either sodium flouride (cheap and acceptable) or stannous flouride (better for gums with antimicrobial action).
3.) A whitening agent, almost always hydrogen peroxide or carbamide peroxide, aka bleach.
4.) Flavoring agents.
5.) Binders to make the whole chemical mess a paste rather than a liquid.
6.) A foaming agent to help hold the particles that are scrubbed off your teeth.
7.) Preservatives.

That's it! That's pretty much what's in that tube of any whitening toothpaste you use every day. And none of them are radically different. Ever! They all buy their component chemicals from a handful of suppliers. And they all sell pretty much identical solutions. The difference is in the branding. Meaning the advertising, the packaging, and the pricing is what differentiates these products.

And while I'm on pricing.....a number of people have noticed the ever shrinking product size. Most recently the product shrank from 4.1 oz to 3.9 oz. That effectively results in a neat little 5% price increase for the brand manager at Crest. And yup, it's a sleazy tool that has been used for decades in the consumable products industries like foods, toiletries, and over the counter medicines. Most people will either not be aware of the price increase or simply shrug it off as not meaningful. And that what the brand manager at Crest is counting on, your apathy. So vote with your wallet. Toothpaste is a commodity not a proprietary secret formula.

As for these whitening toothpastes, Crest is one of the shadier players. The only difference in whitening is the amount of bleach, either hydrogen peroxide or carbamide peroxide they put in the product. Crest does not disclose the level of bleaching agent in their product or which one they are using. Colgate on the other hand took the opposite approach and does indeed disclose that they are using 3% hydrogen peroxide in their equivalent Optic White Renewal product. Kudos to Colgate for taking the high road on product transparency. But Colgate also charges a lot more ($5.98) for a 3 oz tube of toothpaste vs the 3.9 oz tube that Crest offers ($5.00) here on Amazon.

Lastly, for the people who seem to be upset with the change to an old school screw cap instead of a snap top cap formerly used, that may be a good thing. Any bleach is by nature a highly reactive chemical. In this case, hydrogen peroxide and carbomide peroxide both begin to react with oxygen when you squeeze the toothpaste out of the tube. Once that reaction takes place, the bleach is done, it won't produce any more whitening effect. So, an effective seal on your toothpaste tube is important to keep out oxygen for the 23 hours and 59 minutes a day your toothpaste is just sitting on the shelf. Crest may have decided that people were too lazy to to close the snap top cap or the snap to just wasn't effective enough to seal out atmospheric oxygen thereby creating spoiled product and customer complaints. A threaded screw type cap WILL seal out air IF you screw the cap on well after each use and keep the threads clean. If not, your whitening toothpaste will be useless when you go to use it.

Anyway, despite the sleazy pricing through product shrinkage and lack of transparency about the amount of bleach in their product, I keep using Crest because it does work and the price is generally better than the direct competition. And like I said, toothpaste is a commodity.
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217 people found this helpful

Top critical review

All critical reviews›
LMD
2.0 out of 5 starsChanged tube, now a screw on
Reviewed in the United States on May 1, 2021
I’ve used this product for some time and have loved it. All of a sudden some marketing genius decided to change the graphics, seems to be same product, HOWEVER, the FLIP TOP IS GONE REPLACED BY A USELESS SCREW TOP! Who would do this, so STUPID. i have a tube of original product, will be using its top as long as it lasts then I’ll be canceling order. Also, contents DECREASED, price increased! Not happy.
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7 people found this helpful

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From the United States

Barnacle Bill The Sailor
4.0 out of 5 stars Just another whitening toothpaste from a dependable brand.
Reviewed in the United States on June 6, 2021
Size: 3.9 Ounce (Pack of 3)Verified Purchase
Meh, this is just one of many brands of whitening toothpaste on the market. From my research, they all do pretty much the same thing using more or less the same handful of ingredients.....
1.) An abrasive designed to clean without harming your teeth like calcium or magnesium carbonate, or silicates.
2.) Either sodium flouride (cheap and acceptable) or stannous flouride (better for gums with antimicrobial action).
3.) A whitening agent, almost always hydrogen peroxide or carbamide peroxide, aka bleach.
4.) Flavoring agents.
5.) Binders to make the whole chemical mess a paste rather than a liquid.
6.) A foaming agent to help hold the particles that are scrubbed off your teeth.
7.) Preservatives.

That's it! That's pretty much what's in that tube of any whitening toothpaste you use every day. And none of them are radically different. Ever! They all buy their component chemicals from a handful of suppliers. And they all sell pretty much identical solutions. The difference is in the branding. Meaning the advertising, the packaging, and the pricing is what differentiates these products.

And while I'm on pricing.....a number of people have noticed the ever shrinking product size. Most recently the product shrank from 4.1 oz to 3.9 oz. That effectively results in a neat little 5% price increase for the brand manager at Crest. And yup, it's a sleazy tool that has been used for decades in the consumable products industries like foods, toiletries, and over the counter medicines. Most people will either not be aware of the price increase or simply shrug it off as not meaningful. And that what the brand manager at Crest is counting on, your apathy. So vote with your wallet. Toothpaste is a commodity not a proprietary secret formula.

As for these whitening toothpastes, Crest is one of the shadier players. The only difference in whitening is the amount of bleach, either hydrogen peroxide or carbamide peroxide they put in the product. Crest does not disclose the level of bleaching agent in their product or which one they are using. Colgate on the other hand took the opposite approach and does indeed disclose that they are using 3% hydrogen peroxide in their equivalent Optic White Renewal product. Kudos to Colgate for taking the high road on product transparency. But Colgate also charges a lot more ($5.98) for a 3 oz tube of toothpaste vs the 3.9 oz tube that Crest offers ($5.00) here on Amazon.

Lastly, for the people who seem to be upset with the change to an old school screw cap instead of a snap top cap formerly used, that may be a good thing. Any bleach is by nature a highly reactive chemical. In this case, hydrogen peroxide and carbomide peroxide both begin to react with oxygen when you squeeze the toothpaste out of the tube. Once that reaction takes place, the bleach is done, it won't produce any more whitening effect. So, an effective seal on your toothpaste tube is important to keep out oxygen for the 23 hours and 59 minutes a day your toothpaste is just sitting on the shelf. Crest may have decided that people were too lazy to to close the snap top cap or the snap to just wasn't effective enough to seal out atmospheric oxygen thereby creating spoiled product and customer complaints. A threaded screw type cap WILL seal out air IF you screw the cap on well after each use and keep the threads clean. If not, your whitening toothpaste will be useless when you go to use it.

Anyway, despite the sleazy pricing through product shrinkage and lack of transparency about the amount of bleach in their product, I keep using Crest because it does work and the price is generally better than the direct competition. And like I said, toothpaste is a commodity.
217 people found this helpful
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Murphy, That's Me
4.0 out of 5 stars The Incredible Shrinking Tube & Screw Cap
Reviewed in the United States on April 22, 2021
Size: 3.9 Ounce (Pack of 3)Verified Purchase
Been using the Crest brand whitening products for years. Seems the tubes keep getting smaller every time I reorder. Down to 3.9 ounces from 4.1 ounces from my last order. Then there's that CAP!?? Why did they do away with the flip cap and replace it with a screw on cap? Just what everyone wants, right? Don't think so. Fortunately when I noticed the changes in the new tube, I checked into the reviews here and saw what was going on. Special thanks to ZGuy's review for posting that the caps are interchangeable. Thankfully, I hadn't tossed my old tube yet, so I switched the new screw cap for the old flip cap. Works perfectly. Still not happy at the shrinking tube size, especially with the increase in price. I'll stick with 3D Brillance for a while longer since I like it so much. But any more price increases and I may be checking other brands.
60 people found this helpful
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Lucky
4.0 out of 5 stars Great product, wish they kept original cap design!
Reviewed in the United States on April 2, 2021
Size: 3.9 Ounce (Pack of 3)Verified Purchase
Good product for its value and seems to work well! The flavor is refreshing. Just wished they kept the original design of the tube instead of changing the cap!
Customer image
Lucky
4.0 out of 5 stars Great product, wish they kept original cap design!
Reviewed in the United States on April 2, 2021
Good product for its value and seems to work well! The flavor is refreshing. Just wished they kept the original design of the tube instead of changing the cap!
Images in this review
Customer image
Customer image
47 people found this helpful
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ZGuy
4.0 out of 5 stars Save old flip cap!
Reviewed in the United States on April 18, 2021
Size: 3.9 Ounce (Pack of 3)Verified Purchase
The old flip cap from the 4.1 oz. tube fits the new 3.9 oz. tube with the screw cap. Wish they didn't change it!
45 people found this helpful
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A. Jackson
4.0 out of 5 stars What the ICK!
Reviewed in the United States on June 18, 2021
Size: 3.9 Ounce (Pack of 3)Verified Purchase
I received this yesterday and have used it twice. I had been using Colgate Whitening for sensitive teeth (recommended by my dentist) for about 6 months, but really didn't notice any change. So the reviews for this caught my attention. I had to try it! Again, as I said it was only yesterday so I don't expect stains to be gone this soon...BUT doesnt anyone else notice milky colored slimy pieces of stringy crap coming off your lips and tongue!!!!!??? This is crazy! Not to mention GROSS!
If it so happens that after a couple of weeks I've noticed a big improvement in my teeth stains diminishing and that outweighs the grossness of what's happening now, I will come back and edit this review. But right now all I am thinking is ICK!! I don't know if this stuff is eating the inside of my mouth and those gross stringy things are skin?? or if it's residue of some chemical from this product.
2 people found this helpful
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Occasional Shopper
4.0 out of 5 stars Does not have a flip cap
Reviewed in the United States on February 2, 2022
Size: 3.9 Ounce (Pack of 3)Verified Purchase
I've been using this brand for a while, but never purchased it online. I usually get the same thing in the local drugstore. However, I moved; and the nearby drugstore does not carry "brilliance". Although the paste itself seems to be the same, the tube cap is not a flip cap. I almost lost the cap to the toilet the first time I used it. After getting over the inconvenience of needing both hands to close it, the paste seems the same as the flip cap paste. Cleans teeth, not sure about the whitening. I shall survive the cap, but will not be reordering. my god, we are spoiled....
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Zanna
4.0 out of 5 stars Didn't whiten my teeth...
Reviewed in the United States on April 27, 2022
Size: 3.9 Ounce (Pack of 3)Verified Purchase
I've used the 90% 3D whitening toothpastes and it did a great job. So 100% Brilliance should be better. But no. I just saw a photo of my smile (after almost a full tube) and my poor teeth were not even close to white.
Will never purchase that again.
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Sam M. Foster
4.0 out of 5 stars Cap
Reviewed in the United States on May 6, 2022
Size: 3.9 Ounce (Pack of 3)Verified Purchase
Love the toothpaste...should have paid more attention...they are screw caps NOT flip top. I know that sounds petty, but, It makes a difference to me.
One person found this helpful
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mc
4.0 out of 5 stars Harsh on gums
Reviewed in the United States on June 27, 2022
Size: 3.9 Ounce (Pack of 3)Verified Purchase
Whitens wonderfully, but is harsh on soft tissue. Inside of cheeks sloughs off when I use this - - not painful or dangerous, but who wants a mouth full of pieces of gooey dead tissue?
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Hubbard
4.0 out of 5 stars ok
Reviewed in the United States on June 28, 2022
Size: 3.9 Ounce (Pack of 3)Verified Purchase
I like the taste, tube small. I think after living 75 years my teeth will not ever get whiter then they are
right now so I will just go back to getting regular toothpaste.
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