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  • Launch (Updated & Expanded Edition): How to Sell Almost Anything...
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Customer reviews

4.7 out of 5 stars
4.7 out of 5
576 global ratings
5 star
85%
4 star
7%
3 star
4%
2 star
2%
1 star
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Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

byJeff Walker
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Top positive review

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CTGal
5.0 out of 5 starsThis guy is the real deal for online marketing and product launches!
Reviewed in the United States on July 27, 2021
If you've ever watched an online masterclass, challenge or product launch, chances are the techniques and strategies being used are some version of what Jeff Walker has been teaching since before online marketing is what we know today. Pre-video, pre-Facebook, pre-just about anything except email. From those small beginnings, Jeff has continued to evolve his approach into what it is today, helping thousands of business people successfully evolve and grow their businesses too.

I read his first book and loved it! But I am kind of geek when it comes to all things marketing as that's been my profession both in and outside the corporate world. That said, unlike many online marketer's who only give you just enough information to be interested in what they do, but not enough information to actually make any traction without buying something more, Jeff's book lays out step-by-step how to get started with your own online product launch. He doesn't hold back. Yes, you can go deeper with his online Product Launch Formula course, but the case studies from the book prove you don't have to go that route to create a successful business online.

Jeff is the real deal when it comes to teaching others how to successfully launch online. Anyone interested in launching a product or service online should start with this book. And even if you're already online, this book might just help you take your business to the next level.

Enjoy!
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44 people found this helpful

Top critical review

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Chris
2.0 out of 5 starsToo much fillers. This book could have been written in half the number of pages.
Reviewed in the United States on August 12, 2021
I read the first edition back in 2014. The content was deemed rather fresh during that time period.

But now reading it again in it's updated edition, you will find that the content is rather stale and there are many authors who cover this subject niche with way more useful details.

If you want a much better book than this, read the Russell Brunson books.
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63 people found this helpful

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From the United States

Daniel Curtis
3.0 out of 5 stars Great if you sell training. Falls flat for products
Reviewed in the United States on August 30, 2021
Verified Purchase
I finally stopped reading the book about half way through. It's got outstanding information for anybody selling information or training, but for me, it falls short on translating the strategies and tactics for product sales. He gives examples of a few people who were successful selling products but didn't really provide much detail. If you're smarter than me I sure that you can connect the dots, but I found it somewhat disappointing for my application.
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From other countries

Tejasvi Goud Pasham
3.0 out of 5 stars Lot of good content but...
Reviewed in India on March 7, 2022
Verified Purchase
Leaves you completely open ended for a commodity e-commerce business. This purely fits for online and office courses, training or learning driven. In fact all the case studies mentioned in the website are just course-based business. Not a single example of PLF application on a different domain.

Understand the whole concept of mental triggers, launch sequences, etc and then you are on your own.
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