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Customer reviews

4.7 out of 5 stars
4.7 out of 5
487 global ratings
5 star
86%
4 star
8%
3 star
3%
2 star
2%
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Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Launch (Updated & Expanded Edition): How to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

byJeff Walker
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Top positive review

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CTGal
5.0 out of 5 starsThis guy is the real deal for online marketing and product launches!
Reviewed in the United States on July 27, 2021
If you've ever watched an online masterclass, challenge or product launch, chances are the techniques and strategies being used are some version of what Jeff Walker has been teaching since before online marketing is what we know today. Pre-video, pre-Facebook, pre-just about anything except email. From those small beginnings, Jeff has continued to evolve his approach into what it is today, helping thousands of business people successfully evolve and grow their businesses too.

I read his first book and loved it! But I am kind of geek when it comes to all things marketing as that's been my profession both in and outside the corporate world. That said, unlike many online marketer's who only give you just enough information to be interested in what they do, but not enough information to actually make any traction without buying something more, Jeff's book lays out step-by-step how to get started with your own online product launch. He doesn't hold back. Yes, you can go deeper with his online Product Launch Formula course, but the case studies from the book prove you don't have to go that route to create a successful business online.

Jeff is the real deal when it comes to teaching others how to successfully launch online. Anyone interested in launching a product or service online should start with this book. And even if you're already online, this book might just help you take your business to the next level.

Enjoy!
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44 people found this helpful

Top critical review

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Chris
2.0 out of 5 starsToo much fillers. This book could have been written in half the number of pages.
Reviewed in the United States on August 12, 2021
I read the first edition back in 2014. The content was deemed rather fresh during that time period.

But now reading it again in it's updated edition, you will find that the content is rather stale and there are many authors who cover this subject niche with way more useful details.

If you want a much better book than this, read the Russell Brunson books.
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57 people found this helpful

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Chris
2.0 out of 5 stars Too much fillers. This book could have been written in half the number of pages.
Reviewed in the United States on August 12, 2021
Verified Purchase
I read the first edition back in 2014. The content was deemed rather fresh during that time period.

But now reading it again in it's updated edition, you will find that the content is rather stale and there are many authors who cover this subject niche with way more useful details.

If you want a much better book than this, read the Russell Brunson books.
57 people found this helpful
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CTGal
5.0 out of 5 stars This guy is the real deal for online marketing and product launches!
Reviewed in the United States on July 27, 2021
Verified Purchase
If you've ever watched an online masterclass, challenge or product launch, chances are the techniques and strategies being used are some version of what Jeff Walker has been teaching since before online marketing is what we know today. Pre-video, pre-Facebook, pre-just about anything except email. From those small beginnings, Jeff has continued to evolve his approach into what it is today, helping thousands of business people successfully evolve and grow their businesses too.

I read his first book and loved it! But I am kind of geek when it comes to all things marketing as that's been my profession both in and outside the corporate world. That said, unlike many online marketer's who only give you just enough information to be interested in what they do, but not enough information to actually make any traction without buying something more, Jeff's book lays out step-by-step how to get started with your own online product launch. He doesn't hold back. Yes, you can go deeper with his online Product Launch Formula course, but the case studies from the book prove you don't have to go that route to create a successful business online.

Jeff is the real deal when it comes to teaching others how to successfully launch online. Anyone interested in launching a product or service online should start with this book. And even if you're already online, this book might just help you take your business to the next level.

Enjoy!
44 people found this helpful
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Walt Hampton, J.D.
5.0 out of 5 stars Real Freedom Is Closer Than You Think
Reviewed in the United States on July 27, 2021
Verified Purchase
Imagine waking up in a beautiful boutique hotel that sits along the Sea of Cortez. You sip a cup of coffee on the balcony as you watch the sun rise. You have a poolside breakfast. You open your laptop; review your sales from overnight; and then see the amazing impact that your products and programs are having on the lives of the people you serve.

After that lovely lunch, served to you in a comfy chaise on the soft sand, you snorkel the afternoon away... feeling your body float in the warm water, watching the amazing parade of sea life unfold before your eyes.

You shower. And enjoy a glass of Sangria on your balcony... then stroll along the boardwalk to find that perfect cozy restaurant.... the one with the music at your table... the sumptuous food... that impeccable service.

You fall asleep with a smile on your face knowing that tomorrow you get to do it all over again.

Fantasy?

Not. My wife, Ann, and I did this in La Paz, Mexico. For a month. For about $30 bucks a night.

You can too.

La Paz may not be your jam. But whatever life you dream of having can be yours.

If you follow the recipe in this book.
31 people found this helpful
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Dorethia Conner
5.0 out of 5 stars Every entrepreneur should read this
Reviewed in the United States on July 28, 2021
Verified Purchase
I devoured the 1st book on a 3 hour flight as I prepared for what was next in my business. I was excited to have a roadmap with new strategies for marketing and growing my business.

This new, updated version has equally blown my mind with an outline of how to launch in this current climate. The bonuses alone were game changing. Every entrepreneur must read for sure.
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Dorethia Conner
5.0 out of 5 stars Every entrepreneur should read this
Reviewed in the United States on July 28, 2021
I devoured the 1st book on a 3 hour flight as I prepared for what was next in my business. I was excited to have a roadmap with new strategies for marketing and growing my business.

This new, updated version has equally blown my mind with an outline of how to launch in this current climate. The bonuses alone were game changing. Every entrepreneur must read for sure.
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29 people found this helpful
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Barry Friedman
5.0 out of 5 stars A "must read" for anyone who wants a scalable life and business
Reviewed in the United States on August 8, 2021
Verified Purchase
I first learned about Jeff and his Product Launch Formula 11 years ago. It was 2010 and I needed to get out of my (highly paid) dollars-for-hours lifestyle - badly. His program changed my life as a man, husband, father, and business owner.

Yep, I'm one of those people you read about on the internet and might write off as someone "lucky", or "special" or maybe even "another BS storyteller".

While doing that might allow you the freedom to not get this book - or even worse - get this book and not follow it to a tee, ultimately you'll be selling the future version of yourself a short hand.

Jeff has poured his heart and soul into this updated edition of Launch. It's a quick read and lifelong journey.

If it's time for you to step up, be seen, and create a scalable business, you'd be crazy to not have this book on the top of your reading list.

And if you're already really good at something - and I mean anything - read this book with the most open mind you can muster. The strategies contained within these pages hold the blueprint for you taking that expertise and turning it into a movement that can change the world.

You'll see examples in the book - including parts of my story - from people just like you who believed in who they were and what they wanted to do. They let Jeff show them how to do it and he'll show you, too, in his newly updated edition of Launch.
Customer image
Barry Friedman
5.0 out of 5 stars A "must read" for anyone who wants a scalable life and business
Reviewed in the United States on August 8, 2021
I first learned about Jeff and his Product Launch Formula 11 years ago. It was 2010 and I needed to get out of my (highly paid) dollars-for-hours lifestyle - badly. His program changed my life as a man, husband, father, and business owner.

Yep, I'm one of those people you read about on the internet and might write off as someone "lucky", or "special" or maybe even "another BS storyteller".

While doing that might allow you the freedom to not get this book - or even worse - get this book and not follow it to a tee, ultimately you'll be selling the future version of yourself a short hand.

Jeff has poured his heart and soul into this updated edition of Launch. It's a quick read and lifelong journey.

If it's time for you to step up, be seen, and create a scalable business, you'd be crazy to not have this book on the top of your reading list.

And if you're already really good at something - and I mean anything - read this book with the most open mind you can muster. The strategies contained within these pages hold the blueprint for you taking that expertise and turning it into a movement that can change the world.

You'll see examples in the book - including parts of my story - from people just like you who believed in who they were and what they wanted to do. They let Jeff show them how to do it and he'll show you, too, in his newly updated edition of Launch.
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14 people found this helpful
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Mary Bentz Gilkerson
5.0 out of 5 stars Best guide to how to launch online - Version 2.0
Reviewed in the United States on July 27, 2021
Verified Purchase
I can still remember where I was when I heard about the first edition of the book in 2014. Driving and listening to a marketing podcast with this guy talking about “launching” as a process for promoting and selling online. It was one of those moments when you suddenly “get it” and you can suddenly see a path forward. His explanations were that clear. Ordered the book as soon as I parked the car. Changed my world!

This edition of the book is updated with new sections on live launching, using social media, and paid traffic. But just as with the first version, there is enough information in this book to launch your online business. He doesn’t hold anything back.

Does that mean it’s a magic formula for instant success? Nope. You have to do the work. But this book is a step by step guide to do just that, one that you can follow to build a solid business you love with impact beyond your own life.

Buy it now!
9 people found this helpful
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Chance Encounters
5.0 out of 5 stars This book has it all--experience, advice and the spark to get you launched!
Reviewed in the United States on July 27, 2021
Verified Purchase
There are probably hundreds of books out there giving you credible advice on how to launch your business, but rarely will you find one written with more heart, soul, and practical know-how than Jeff Walker puts into LAUNCH. He gives you the inside story of what it takes to put together a business that not only enriches you, but enriches the world by enabling you to share your talents with others. Most of all, he gives you the courage to try, to take that step, to make a difference. Trust yourself, BUY THIS BOOK and get to work. You'll be so incredibly glad you did!
5 people found this helpful
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Mary Barbera
5.0 out of 5 stars This book changed my life and the updated version is amazing!
Reviewed in the United States on July 29, 2021
Verified Purchase
When people ask me how I started my online autism business, the first book I credit is Jeff Walker's book Launch. This new, updated, and expanded edition is amazing. I purchased the hardcover and Audible and I can't decide which version I like better. I am one of Jeff's thousands of success stories and it all started with a seed launch (explained in Chapter 9 of this revised edition)! Jeff's advice in this book has enabled me to help millions of parents and professionals around the world and I've seen it work in so many markets and niches. I highly recommend this life-changing book!
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Mary Barbera
5.0 out of 5 stars This book changed my life and the updated version is amazing!
Reviewed in the United States on July 29, 2021
When people ask me how I started my online autism business, the first book I credit is Jeff Walker's book Launch. This new, updated, and expanded edition is amazing. I purchased the hardcover and Audible and I can't decide which version I like better. I am one of Jeff's thousands of success stories and it all started with a seed launch (explained in Chapter 9 of this revised edition)! Jeff's advice in this book has enabled me to help millions of parents and professionals around the world and I've seen it work in so many markets and niches. I highly recommend this life-changing book!
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5 people found this helpful
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M. Palmer
5.0 out of 5 stars This man knows Launches inside and out
Reviewed in the United States on July 28, 2021
Verified Purchase
I really appreciate this book isn't just about business coaches launching business coaches launching busines coachesk. This book outlines approaches that work for launching services, products, and communities both online and in-person. He meticulously collects data from the people he works with and puts that data into strategies that are doable and relevant in this book.
5 people found this helpful
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Happy Healthy Her
2.0 out of 5 stars A Lot of Hype to Weed Through
Reviewed in the United States on November 16, 2021
Verified Purchase
I don't understand all the 5-star reviews. I rarely leave negative reviews. However, I found this book to be incredibly disappointing and far too expensive for what is offered. While the information is solid, it could have been delivered in 20 pages, or even in a simple checklist form, as it represents basic marketing information I have heard elsewhere many times. I honestly couldn't get through the entire thing because of the constant promotion of his course. It's wonderful that his clients have had such lucrative successes, but for someone who is looking to be of service to others, that focus is very off-putting.
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