"most of what tastes good about peanut butter is the roasted"
Let's face it, most of what tastes good about peanut butter is the roasted, slightly sweet, saltiness. My kids' school is peanut free and my son's favorite lunch is PB&J. We've tried various soy butters and sun butters but he was never a fan. When I saw the rave reviews of this one, I choked up the 10 bucks and gave it a try. To me, it doesn't taste like "peanuts", but it does taste and feel like peanut butter -- that roasted, salty, sweet goodness. I love that inside the label are little stickers to stick to the lunch letting school personnel know that although it LOOKS like PB&J, it is actually peanut free.